Here's what working with me includes, what it costs, and how the guarantee works. Take your time, and share this page with your partner if you'd like a second opinion.

What's included

Build Your Client Acquisition System

• Three months of weekly 45-minute 1:1 coaching
• A personalized marketing plan based on your style, location, pricing, and goals
• Three to five weekly content assignments with examples
• Tested templates and writing assignments
• Content review and revision
• Video editing and technology support

Turn Attention Into Bookings

• Tested DM scripts
• Feedback on DMs and booking conversations
• Lead nurture content
• Help setting up automations
• Help turning strong organic posts into local ads
• Ad testing based on local followers, inquiries, consultations, and bookings

Direct Support While You Implement

• Private messaging access to Ryan between calls
• Weekly priorities and accountability
• Strategy adjustments based on your results
• Support overcoming execution and mindset blocks

Bonus: The Artful Marketer + Artful Dollar Course Libraries

• Lifetime access to 50+ hours of tattoo-specific marketing and finance training
• Social media, automations, scheduling, SEO, taxes, investing, and financial management
• The training library gives you information. The private coaching helps you apply it to your business.

Your first 30 days

• First free call with me: We set your goal (how far out you want to be booked, monthly revenue, types of tattoos and clients you want to work with) and lay out a personalized plan for you
• Week 1: Make ads to attract local clients, first round of “call to action” testing
• Week 2: DM scripts and automations to convert leads into clients + nurture content
• Week 3: Focus on the brand you’re building and gear your content toward that goal
• By day 30: You have a working content system with all 3 types of content and know which posts are worth putting money behind.

By day 90: You completely stop wondering “how do I get more clients?” because you have the tools, skills and habits that consistently attract new clients and your booked schedule is evidence that they work for you.

Who this is for

• Skilled tattoo artists looking to book larger-scale projects in their style
• You charge at least $800 USD (or the equivalent in your currency) for a full-day session
• You can put 5 hours per week into marketing and making content
• You want to rely on yourself to fill your books, not a shop or someone else

If you have big goals in life and feel like this can help you accomplish them, then this is for you.

Who this isn't for

• You want an easy, quick solution
• You give up when things get hard
• You would rather work a side job than learn marketing

If you just want to pay the bills and make enough money to survive, this is not for you.

Pricing

Three months of one-on-one coaching.

• One payment of $7,500 USD paid in full upfront
• Or three monthly payments of $2,750 ($8,250 total)

If you charge $1,000 per day, we only need to book you 3 full-day sessions per month to cover the cost of working together.

Results vary and depend on effort, location, pricing, and market conditions.

This may qualify as a business expense depending on your country and situation.

(Financing options through Affirm are available. You must have a credit score of 650 or higher)

The “Do the Work” Guarantee

If you complete the requirements and have not generated revenue equal to your investment by the end of month three, I continue coaching you at no additional cost until you do.

Requirements: attend at least 10 of the 12 weekly sessions, complete your action items on time, and reply to my messages within 48 hours. This is a work-until-you-win guarantee, so there are no cash refunds. The full terms are in my coaching agreement.

Plain English: I don’t let clients who do the work lose money when they work with me.

When does the investment make sense?

If you charge:

• $1,000 a day, three empty days a month is $3,000/mo, which is $36,000 a year.
• $1,500 a day, three empty days a month is $4,500/mo, which is $54,000 a year.

If the way you are currently marketing your business costs more than the price of hiring a coach, it probably makes sense to invest in marketing education.

About me and my work

A client recently told me that she wanted to work with me because “This feels like the beginning of the end of the bullshit” and I feel like she summed up my work in one statement. My coaching style is blunt, honest and comes from a place of love.

While the focus is around marketing and financial health, much of the work and conversations I have with clients ends up going beyond just their business. I’ve often found the things that are keeping you stuck in your career are also stopping you in other areas of life. In addition to marketing strategy, my work blends elements of Jungian psychology, identity archetypes, nervous system/trauma and shadow work to cause a real breakthrough in how you show up online. I assign you writing assignments so we can turn your stories, perspectives and values into content that builds a strong brand.

If that weirds you out, maybe this isn’t for you. If that piques your curiosity or excites you, I'd love to share more about this on our call together.

Frequently Asked Questions

Is this a course?

No, this is me being your personal coach and marketing strategist for 3 months. I used to lead a group course and some of the testimonials in that video are from The Artful Marketer course. I’ve found my clients get better, faster and more consistent results when I custom tailor the strategy to their particular style, personality, and ideal client.

However, you will get 50+ hours of pre-recorded lessons from The Artful Marketer course, but most of the work happens on our weekly calls, one on one with me.

What if I'm new to content or technology?

Many clients start completely new to it. Many don't understand the difference between a story, a reel and a carousel or when to use them.

Several didn’t even know what a “reel” is.

Basically, I make content creation “idiot proof.”

How much do ads cost?

We start with a controlled $5/day test, track local follower quality, inquiries, consultations, and bookings, then increase spend only when the campaign proves it is getting you clients.

Once we see people are booking in from these ads, we can increase ad spend and run multiple ads.

The reason we run different kinds of ads is because ads will “fatigue” after a period of time and different ads have different goals.

$300-$500 per month is usually the maximum my clients will spend on ads and by then they are already making enough per month to easily cover that cost.

How does payment work?

I accept all debit and credit cards. Bank transfers and PayPal are available options for people outside the U.S.

I will give you a receipt, since this may qualify as a business expense depending on your country and situation.

What if working together doesn't fit right now?

If working with me is not a “FUCK YES!” right now, but it might be in the next few months, book a call with me. We'll put together a game plan for when it does. There's no obligation to buy on the call.

My partner has some questions…

Watch the video and share this page with them. Feel free to bring them to the call if you like. They're welcome to ask anything.

I’m a shop owner, will this help my artists book more tattoos?

I've worked with many shop owners and helped their shops book more tattoos, but…

If the artists at your shop are “lazy pieces of shit” (not my words, quoted from a client) and they aren't willing to do the work, you will have to work a bit more to generate the content needed to book appointments for you and your artists.

If you have someone at the shop who helps with content, they are welcome to join in on our calls and get access to all my pre-recorded lessons so they can help you and your shop.

On the call

We'll talk through the plan for you personally, any unique circumstances that might be challenging, and answer any questions you have about working together. If you’re ready to start, we will take a payment and book you to begin at my next available spot.

If you are not ready to start immediately, you are welcome to book a call. There is no obligation to buy.